Native Apps vs Web Apps, No Contest !
The last decade saw many people in my profession predicting the end of the desktop application. The web was the way forward they cried. Forget C and BASIC and embrace JavaScript ! It didn’t happen in the last decade and it won’t happen in this one either, the same as it didn’t happen in the 90’s with the ‘Network Computer’.
Some of us have instinctively known this and carried on developing native desktop applications regardless.
For me what finally proved the point beyond all doubt was the success of the
Apple App Store. Here we have a store full of thousands of native applications, written in a proprietary object oriented version of the C language using proprietary libraries, for the iPhone and the iPad. iOS has come from nowhere to become a major new platform.The app store gives extremely easy access to the purchase and installation of applications. This is one of the reasons for it’s success. I believe that ease of access and minimum installation hassles were the reason that web applications were, and in some cases are, so popular.
I believe people do not actually want to use a web application with all it’s inherent limitations; security, performance, interface, compatibility etc., but they are prepared to accept that rather than go through the tedious install and setup routines associated with so many native desktop applications.
My take on this simple. People like their computer with it’s speed and graphics, they would rather not run applications in a browser if it can be avoided. Give them powerful, Cross Platform, native desktop applications. Put the application locally and the data in ‘the cloud’.
Data belongs in the cloud, applications do not. The browser is not an attractive or appropriate environment in which to run software.
When I started
Arten Science I decided that none of my software would need an installer. None of my software would modify the registry or otherwise mess with the configuration or internals of the operating system. You would be able to ‘install’ my software using drag and drop and you would be able to ‘uninstall’ it just as easily, by dragging it to the Trash.There are many companies working on their own version of the app store, for example
Bodega, which is great, but ease of purchase is just one reason for the success of the Apple app store. Ease of installation is the other. How many companies are working on that ?My opinions are possibly controversial. However only through controversy and argument and discussion are barriers broken, standards changed and the future forged.
I welcome all feedback whether you support my argument or whether you think I’m nuts ![]()
New Arten Science Article
Here’s a new article I have written on the Arten Science Blog:

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Latest Advert for IT Consultancy Services
This is the latest advert for my Computer Consultancy Services with
Arten Science. It focuses on the professionalism that’s a given when dealing with a Chartered IT Professional.Click the Image to View Full Size

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Arten Science ContaxCRM Press Release
Press Release
Arten Science Releases Cross Platform Single and Multi User CRM Solution
Ripley, GB May 18, 2010
UK based Arten Science today announces ContaxCRM, their Multi-User MySQL based version of their popular Cross Platform CRM Solution. ContaxCRM will let you Store, View, Interact and Communicate with your Contacts, Customers, Prospects, Network and Suppliers more easily and efficiently than ever before. It features an elegant, intuitive user Interface and seamless integration with other Arten Science products. This latest version gives you a true shared Multi-User CRM solution.
[prMac.com] Derbyshire, UK - Arten Science today is pleased to announce their Multi-User MySQL based version of their popular Cross Platform CRM Solution, ContaxCRM. ContaxCRM focuses on ease of use and accessibility - Mixed Windows and Macintosh Network? No Problem - rather than an overkill of 'never-used' features cluttering the interface. This latest version of ContaxCRM goes beyond Single-User desktop CRM solutions and gives you a true shared Multi-User CRM solution.
ContaxCRM will let you Store, View, Interact and Communicate with your Contacts, Customers, Prospects, Network and Suppliers more easily and efficiently than ever before. It features an elegant, intuitive user Interface and seamless integration with other Arten Science products.
Who's it For?
For Individuals, Clubs and Businesses who wish to use their Contact or Membership database proactively. Ideal for Graphic Designers, Web Developers, Software Developers, Self Employed, Electricians, Plumbers, Consultants and any other Business or Individual.
Why Do I Need It?
Every individual, club or business needs a central repository for their contact data. ContaxCRM is the hub of the ContaxCRM Suite which means seamless integration with - R10Cipher for Encrypted Text and Email, R10BatchMail for Batch Email Sending and ooSooM for Task and Document Management.
** Future developments will include additional modules such as Order Processing and Inventory Management. In addition a ContaxCRM iPhone application is currently under development.
System Features:
* Supplied as a Universal Binary for Mac OSX including Snow Leopard
* Windows Version for XP, Vista, 2003 and 7
* Easy to use, Clean, Fast, Modern Interface
* Requires No Installation
* No Modifications made to your computer outside of the ContaxCRM folder
* To 'uninstall' - Just delete the ContaxCRM folder
* Requires no additional Runtime installation
* Can be run from a USB drive
* Online Help System
* One Click Support
* Approximately 32Mb
* Single-User: Sync the Database with iDisk, DropBox or Similar
* Multi-User: MySQL
Functionality:
* Store detailed information about your Contacts
* Fast Searching, Sorting and Filtering of Contact information
* Unique 'Connections' Feature - Show how your Contacts are linked
* TLRS - Traffic Light Rating System
* Mark your Contacts as Customers, Suppliers, Personal, Prospect, or Network
* Appropriate Icon for Contact Types shown on inbuilt Google Maps
* Icon on Google Map coloured appropriately according to your TLRS
* User defined Contact Categories and Classifications
* Specify the allowed method of communication - R10BatchMail will not send to contacts if 'Mail' is not selected
* Real-time Charting
* Geographical Mapping Information showing Physical Proximity between businesses
* History or Inserts, Imports and Edits
* Email a Contact by Clicking the Icon next to their Email Address
* Visit a Contacts Website by Clicking the Icon next to their Web Address
* Visit a Contacts Blog by Clicking the Icon next to their Blog
* Enter your own History against a Contact
* Store Facebook and LinkedIn Information
* Store up to five 'Tagged' Phone Numbers and Email Addresses
* Contact Template Facility
* Import Data from a Tab Delimited File
* Show several contacts on the enlarged Map, see Geographical relationships
* R10BatchMail can use your ContaxCRM data for bulk Email Marketing and Communication
* Shows Linked Tasks from ooSooM Todo Manager
* Shows Linked Documents from the Digital Vault
Minimum Requirements:
* Mac OS X Version 10.4 or higher
* Windows XP / Vista / Window 7
* Universal Binary for PowerPC and Intel
* G4 Processor, 1GHz or faster
* 100 MB Hard Drive space
Support:
* Online Manual
* Tutorial Movies
* Forum
* Email the Developer
* Telephone Support quoted for Separately
Pricing and Availability:
ContaxCRM is available now at 69 GBP ($99USD) per User. The Multi-User license and MySQL Setup Tools are £100. A Trial Version of ContaxCRM can be downloaded and used 20 times, it also features a nag screen. The Trial Version restrictions can be removed by purchasing a license from our website. Data entered into the Trial Version is kept when purchasing a Full Version. Data entered into the Single-User version can be transferred to the Multi-User version at the click of a single button.
Arten Science
ContaxCRM
Download ContaxCRM
Screenshot 1
Screenshot 2
App Icon
Arten Science was setup in 2007 to design, develop and market quality commercial software for the Apple Mac OSX and Microsoft Windows. Arten Science software is designed to be useable by all. Simple By Design. We also provide Bespoke Software Development and Technology/Database/Security Consultancy services. In addition to creating new solutions for our customers, all of our commercial products can also be tailored, modified and enhanced to suit your specific requirements. We can help you to use software to solve business problems and create business opportunities.
###
Steve Cholerton
Founder and Lead Developer
07525754153
United Kingdom
25% Off Coupon For Arten Science Products
To celebrate our move to
FastSpring as our e-Commerce provider (and lets be honest - to increase revenue) you can now use the following Coupon Code during January only to gain an extra 25% discount off Arten Science Products:ARTJAN25
The products that you can use this Coupon with are summarised below:
R10Office
R10Cipher
R10BatchMail
R10Clean
macVCR
MonitorMac
This code can be entered at the final stages of the Checkout process.
Happy Shopping

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New UI for ooSooM - Feedback Needed
Lets hear your responses here:
http://getsatisfaction.com/artenscience/topics/oosoom_proposed_user_interface_update_input_needed

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Advertising Everywhere, Why Not ?






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New Freeware from Arten Science
New freeware from Arten Science: JustWrite.

Read the screenshot. That’s all it does. Really ![]()
Both the Mac OSX and Windows versions can be downloaded from here.
I needed this utility and I needed a break from coding R10Office and the associated decisions regarding installation, trial versions etc. etc. JustWrite was the result of this couple of hours rest from R10Office. I hope other people find it useful.
ContaX CRM with Added Security
R10Office November Promotion
ContaX CRM Released
ContaX CRM is a Contact Relationship Management solution for the Individual, Small Business or Club. ContaX will let you Store, View, Interact and Communicate with your Contacts, Customers, Prospects and Suppliers more Easily and Efficiently than ever before. ContaX is Cross Platform meaning that it runs on Windows (including Windows 7) as well as Macintosh OSX (including Snow Leopard). Your database can be stored wherever you like including hosted / syncronised services such as iDisk and DropBox.
ContaX is part of R10Office which means seamless integration with ...
R10Cipher for Encrypted Text and Email
R10BatchMail for Batch Email Sending
ooSooM for Task Management and Digital Vault Items
The screenshots below are from the Apple Mac and Windows 7 versions respectively:


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Why R10Cipher ?
http://www.artenscience.co.uk/artenscience/Blog/Blog.html
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R10Cipher: InfoSec Product of the Year, Finalist
R10Cipher

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UK IT Industry Awards - Finalists
Did I mention R10Cipher is in the running for Security Product of the Year award ? Did I ?
http://www.artenscience.com/images/ukitawards3.jpg
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R10Cipher, InfoSec Product of the Year: Finalist
Arten Science: The Movie
R10Cipher Customer Testimonials
R10Cipher is simple, easy to use and powerful. It is the best encryption program for the Mac we have found. - Paul, OnTravel.Com
R10Cipher has been an excellent product for ensuring the safe and secure transmission of files in a cross platform environment. As an independent Strategy Consultant using Apple Mac, but with a client base using mostly PC platforms, I need to find a way to easily send sensitive market and financial data to clients with no hassle for my clients. R10Cipher does the job simply, easily, and with no problems at all, and causes no difficulties with clients firewalls. Enough said!... great product. - Peter M. Scott
For NetFoos I am lucky enough to travel around the USA and parts of Europe to bring live streaming foosball tournaments to the foosball community. For the live streaming there is a lot of information needed to keep the server running and secure. Now, while on the road with R10Cipher, receiving this information from the home office is much easier as we can simply encrypt and email it while feeling confident that our data remains private. Although we are constantly finding new uses for the software, this one capability has made R10Cipher a great investment for us. - Mark Winker, NetFoos.com
If you need to make company or private info available on a need to know basis, them R10Cipher is the tool for you. There are other encryption packages but I haven't found an easier to use cross platform software than this one. - Paulo Pires
My Sony USB Microvault is so much easier than lugging my laptop through airport security, yet again. The nightmare of the lost or stolen USB stick is only too real, with the Staff Salary Reviews and the Acquisition Financials modeled in embarrassing detail. I use R10Cipher for Mac as a simple and reliable way of exchanging financial models and private placement memorandums across platforms as well as for secure storage on my USB sticks and portable hard drives. Simple, reliable and easy to use. - Karl Mattingly, Partner, slowCapital
R10Cipher is a fantastic cross platform tool which has given us the peace of mind that our patient sensitive research data can be transmitted electronically in a secure manner on site or with collaborators around the world. The ability to encrypt and attach files to emails or simply encrypt the email text between Apple Macs and Windows PCs without the need for complicated software installations means that our users are happy to use this great bit of software. The developer’s proactive approach to their software development requesting and rapidly incorporating users feedback has turned a good encryption tool into and excellent one. - Paul McGrath, Computer Manager, Cancer Research UK Clinical Centre

New Product Released - R10Cipher Version 3
My company has today released R10Cipher Version 3. The latest version of our Cross Platform, End to End, File and Text Encryption Solution.
Here’s the Website: http://www.r10cipher.com
Here’s the Press Release: http://prmac.com/release-id-6823.htm

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New Product Released - R10Cipher Version 3
My company has today released R10Cipher Version 3. The latest version of our Cross Platform, End to End, File and Text Encryption Solution.
Here’s the Website: http://www.r10cipher.com
Here’s the Press Release: http://prmac.com/release-id-6823.htm

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'Pimpin' the Arten Mobile
On the list for future installation are some bigger alloy wheels, side steps rather than the side bars and a bull-bar for the front. They’ll have to wait a while though as time and funds are both finite
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Pricing: Economics of a Small Software Company
For example let’s say it takes a month to develop a small application, that’s 180 working hours. Assume someone like myself can earn £100K+ per year, including benefits, working in a corporate. That equates to £47 per hour. Let’s assume for the sake of argument that I wish to maintain and exceed that level of income, not an entirely unlikely suggestion. To develop that application has cost me a month in which I could have earned £8500. If I sell that application at £50 I need to sell 170 copies just to break even. Hopefully I’ll exceed that and make a profit, sometimes I won’t. It’s a good job I am not in it for the money
On a slightly different track, I may spend 1 month developing a custom application specifically for a customer, therefore their price is going to similar to the £8500 mentioned earlier. Most customers understand and accept this. Where it gets interesting is what happens if I then use technology / skills / source code developed during that custom development and create a commercial product. For £50. Assume of course that the code / technology is not in any way tied to trade secrets or proprietary information from the original customer. So now potentially my customer has paid for a good chunk of my development fees and other companies (who buy it at £50) receive the benefit of this.
Is this a problem for my customer ? Maybe, maybe not. After all, they had the advantage of having something they wanted created for them to do exactly what they required. They have the onsite support and the ability to have the software further customised as time goes on and their business changes. They become a partner.
Of course, every customer believes that what they are asking for will be easily turned into a commercial product and sold. The reality however is different. There is a lot more to creating and selling a commercial product than thinking of a price and putting up a webpage ! Where a customer has this assumption I have in the past, and will continue in the future to offer them a return on their investment, if and when it becomes a commercial product. For the customer this gives them the best of both worlds - their software is developed and they pay accordingly and if that product is then sold commercially they are entitled to a royalty.
So what is the point of this article ? Well, nothing really. I just wanted to shed some light on how it works behind the scenes within a small custom software development company. I may do further posts discussing other aspects of running an ISV (Independent Software Company), if anyone is interested ?
My Company Website: Arten Science

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